Panera Bread

The Challenge

Marking the one-year anniversary of Panera Bread's 'Unlimited Sip Club', the challenge was to reignite excitement and drive new sign-ups for the already successful service. For this milestone, Flutter Labs crafted a UGC campaign for Panera to advertise on Tiktok, utilizing a special discount to broaden appeal and renew interest in the subscription.

The Solution

• Targeted TikTok UGC Content: We developed engaging TikToks that featured authentic customer reactions to the Unlimited Sip Club.
• Strategic Talent Selection: TikTok personalities were carefully selected to resonate with the platform's diverse audience.
• Simple A/B Testing Approach: For each of the four talents, we crafted A/B testing variations for each concept, all launched simultaneously to compare performance.
• Leveraging Time-Sensitive Offer: We capitalized on the urgency of the "Unlimited Sip Club" limited-time offer to create a sense of immediacy, compelling viewers to sign up promptly.

The Impact

• Developed 8 core UGC videos, each with A/B testing variations, resulting in 16 distinct videos for Panera’s TikTok campaign.
• Panera’s eight-month-plus use of these ads shows their effectiveness and versatility.
• The videos' continued appeal underlines their success in meeting advertising goals and audience resonance.